Website Visitor Identification Setup: 5-Minute Guide
See the exact people visiting your website and Follow up with them.
Setting up website visitor identification is easier than you think. Here's how to go from sign-up to identifying visitors in under 5 minutes with HappierLeads.
Quick Setup Steps
- Sign up: Create your free account (30 seconds)
- Get your script: Copy the tracking code (10 seconds)
- Install: Add to your website (2-3 minutes)
- Verify: Confirm tracking is working (30 seconds)
- Configure: Set up alerts and integrations (optional)
Installation Options
Direct Installation
Add the script to your website header, just before the closing </head> tag.
Google Tag Manager
Create a new Custom HTML tag and paste the tracking code.
WordPress
Use a header scripts plugin or add to your theme's header.php.
Post-Installation
Once installed, you can:
- Connect Slack for real-time alerts
- Integrate with your CRM
- Set up email notifications
- Configure filters for target accounts
Verification
Confirm your installation:
- Visit your own website
- Check the HappierLeads dashboard
- You should see visit activity within minutes
Get Started Now
Sign up for HappierLeads free and start identifying visitors in the next 5 minutes.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
