Website Visitor Identification ROI: Is It Worth It?
See the exact people visiting your website and Follow up with them.
Is website visitor identification worth the investment? This guide helps you calculate the potential ROI for your business.
The ROI Calculation
ROI = (New Revenue from Identified Visitors - Tool Cost) / Tool Cost
Working the Numbers
Step 1: Your Traffic
Monthly website visitors: Let's say 10,000
Step 2: Identification Rate
With HappierLeads, expect to identify 10-20% of B2B visitors. That's 1,000-2,000 identified visitors per month.
Step 3: Conversion Funnel
- 1,500 identified visitors/month
- 5% contacted = 75 outreach
- 10% respond = 7.5 conversations
- 20% become opportunities = 1.5 opps
- 30% close = 0.5 deals/month = 6 deals/year
Step 4: Revenue Impact
- 6 new deals per year
- At $10K average deal = $60,000 new revenue
- At $25K average deal = $150,000 new revenue
- At $50K average deal = $300,000 new revenue
Break-Even Analysis
Most visitor ID tools cost $100-500/month. At even conservative conversion rates, a single deal covers a full year of the tool.
Hidden Value
- Competitive intelligence (see competitor visits)
- Account engagement insights
- Customer intent signals
- Marketing attribution insights
Calculate Your ROI
Try HappierLeads free and see how many visitors we identify on your site.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
