Website Visitor Identification and Privacy: What You Need to Know
See the exact people visiting your website and Follow up with them.
Privacy matters. Here's how website visitor identification works within privacy regulations and what you need to know as a user.
How Identification Works
Website visitor identification matches business visitors using:
- Business network IP addresses
- First-party data matching
- Business contact databases
- Public professional information
B2B vs B2C
Important distinction:
- HappierLeads focuses on B2B identification
- Business professional context
- Work emails and professional data
- Not personal consumer tracking
Privacy Best Practices
- Include visitor tracking in your privacy policy
- Honor opt-out requests
- Use data for legitimate business purposes
- Don't resell identified visitor data
Responsible Outreach
- Focus on relevant business value
- Respect unsubscribe requests
- Don't mention 'watching' their visit
- Be helpful, not invasive
Our Commitment
HappierLeads is committed to responsible data use. We focus on B2B identification using professional business information.
Learn More
Visit HappierLeads to learn more about our privacy practices and try the platform free.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
