Website Visitor Identification for SaaS Companies
See the exact people visiting your website and Follow up with them.
SaaS companies rely on website traffic for lead generation. Visitor identification multiplies the value of that traffic by revealing who's actually interested.
SaaS Buyer Journey
- Research: Reading blogs, comparisons
- Evaluation: Checking features, pricing
- Trial: Testing the product
- Purchase: Converting to paid
Visitor identification captures prospects in the research and evaluation phases - before they start a trial.
Key Pages to Track
- Pricing: Highest intent indicator
- Features: Evaluating fit
- Integrations: Technical evaluation
- Case studies: Seeking validation
- Comparison pages: Active evaluation
SaaS-Specific Benefits
- Pre-trial engagement: Reach out before they start trial
- Trial conversion: Identify visitors who didn't sign up
- Expansion: See current customer engagement
- Churn prevention: Spot customers researching alternatives
Integration with Product
Combine website visitor data with product usage:
- Connect identified visitors to trial signups
- Track website engagement pre-trial
- Score leads based on browsing behavior
Try It For Your SaaS
Start with HappierLeads free and identify visitors evaluating your SaaS.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
