Website Visitor Identification for B2B E-commerce
See the exact people visiting your website and Follow up with them.
B2B e-commerce sites have unique visitor identification needs. Here's how to identify business buyers and convert more wholesale customers.
B2B E-commerce Challenges
- Business buyers browse before registering
- High-value orders from anonymous visitors
- Longer consideration cycles
- Multiple stakeholders involved
Key Pages to Track
- Product pages: What are they interested in?
- Bulk pricing: High-volume buyer intent
- Account registration: Almost converted
- Cart abandonment: Left without buying
Use Cases
Cart Abandonment Recovery
Identify visitors who added items but didn't checkout. Reach out with personalized follow-up.
High-Value Lead Capture
Identify large businesses browsing bulk products. Proactive outreach for enterprise deals.
Account-Based Selling
Know when target accounts visit. Personalize outreach based on products viewed.
Integration with E-commerce
HappierLeads works with major e-commerce platforms. Track visitor behavior alongside identification data.
Identify Your Buyers
Try HappierLeads free and identify business buyers browsing your B2B store.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
