Website Visitor Identification for B2B: Complete Guide
See the exact people visiting your website and Follow up with them.
B2B websites face a unique challenge: most visitors are evaluating solutions but never identify themselves. Website visitor identification solves this problem.
The B2B Visitor Challenge
- Buyers research extensively before contacting sales
- Form fills capture only 2-3% of visitors
- Most high-intent visitors stay anonymous
- Competitors may be checking your site too
How Visitor ID Helps B2B
Capture Hidden Demand
Reveal the 97% of visitors who don't fill out forms but are still interested in your solution.
Account-Based Insights
See when target accounts visit, which pages they view, and how often they return.
Sales Prioritization
Focus on accounts actively researching your solution rather than cold outreach.
B2B Use Cases
- Sales alerts: Know when prospects visit pricing page
- ABM: Track target account engagement
- Lead gen: Turn traffic into contactable leads
- Competitive intel: See competitor visits
- Customer success: Identify upsell opportunities
Why Choose HappierLeads
Built specifically for B2B visitor identification:
- Personal-level identification of business visitors
- Company and contact data combined
- Real-time alerts for sales teams
- Easy CRM integration
Start Identifying
Try HappierLeads free and see who's visiting your B2B website.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
