See the exact people visiting your website and Follow up with them.
You're driving traffic to your website, but most visitors leave without a trace. Here's how to turn that anonymous traffic into actionable leads.
The Conversion Problem
- Form fills convert 2-3% of visitors
- 97% leave without identifying themselves
- You're losing most of your potential leads
- Paid traffic ROI suffers
Traditional Approaches
- More forms: Exit popups, inline forms
- Chatbots: Engage visitors in conversation
- Content gates: Require email for downloads
- These help but still miss most traffic
The Missing Piece: Visitor Identification
Visitor identification reveals who's browsing without requiring form fills:
- Identify visitors automatically
- Get contact information
- See what pages they viewed
- Follow up proactively
Combined Strategy
- Drive quality traffic to your site
- Use forms and chat to capture what you can
- Use visitor identification for the rest
- Follow up with all identified leads
Results
Adding visitor identification typically:
- 3-5x more leads from same traffic
- Better marketing ROI
- Fuller sales pipeline
- More closed deals
Start Converting
Try HappierLeads free and turn more of your website traffic into leads.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
