How Website Visitor Identification Works: Technical Guide
See the exact people visiting your website and Follow up with them.
Ever wonder how visitor identification tools reveal anonymous website visitors? This guide explains the technology behind it and why some solutions identify more visitors than others.
The Identification Process
- Tracking script: JavaScript installed on your website
- Data collection: IP address, device, browser info
- Database matching: Cross-reference with business databases
- Contact resolution: Identify individuals at matched companies
- Delivery: Results sent via dashboard, email, or integrations
Identification Methods
IP-Based Identification
Maps IP addresses to company networks. Works well for office visitors but misses remote workers.
First-Party Data Matching
Matches browser fingerprints and signals to known business contacts. Identifies more visitors including remote workers.
Cross-Device Identity
Links visits across devices for the same person. Provides more complete picture of visitor behavior.
Why Identification Rates Vary
- Size and quality of matching databases
- Number of data sources used
- Algorithm sophistication
- Geographic coverage of data
- Investment in technology
HappierLeads Technology
We invest heavily in identification technology:
- Multiple data source matching
- Personal-level identification focus
- Continuous algorithm improvements
- Quality verification processes
See It In Action
Try HappierLeads free and see our identification technology working on your traffic.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
