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We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and more!

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HappierLeads Website Visitor Identification: Complete Guide

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

See the exact people visiting your website and Follow up with them.

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97% of website visitors leave without converting. HappierLeads reveals who these anonymous visitors are, turning invisible traffic into actionable leads. Here's everything you need to know about our website visitor identification solution.

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What is Website Visitor Identification?

Website visitor identification unmasks anonymous traffic by matching IP addresses and digital signals to company and contact information.

  • See which companies visit your website
  • Identify individual contacts at those companies
  • Get alerts when target accounts browse your site
  • Prioritize leads showing buying intent

How HappierLeads Works

  1. Install tracking: Add our lightweight script to your site
  2. We identify: Match visitors to companies and contacts
  3. You receive: Real-time alerts and detailed reports
  4. You act: Reach out to high-intent visitors

Key Features

  • Company identification: See business name, industry, size
  • Contact reveal: Get names, titles, emails, phones
  • Page tracking: Know which pages they viewed
  • Visit history: See return visits over time
  • Integrations: Connect to your CRM and tools

Why Choose HappierLeads?

  • Higher identification rates than competitors
  • Personal-level contact identification
  • Real-time Slack/email notifications
  • Affordable pricing without per-user fees
  • Easy setup in under 5 minutes

Get Started

Start identifying your website visitors today. Try HappierLeads free and turn anonymous traffic into qualified leads.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.