HappierLeads vs ZoomInfo for Website Visitor Tracking
See the exact people visiting your website and Follow up with them.
ZoomInfo is an enterprise sales intelligence giant. But is it the best choice for website visitor identification? Here's how HappierLeads compares for this specific use case.
HappierLeads Advantages
- Affordable: Fraction of enterprise pricing
- No contracts: Flexible terms, no annual lock-in
- Quick setup: Start in minutes, not weeks
- Personal-level ID: Individual contacts revealed
Right-Sizing Your Solution
When HappierLeads Makes Sense
- SMB or mid-market company
- Website visitor ID is your primary need
- Budget-conscious decision making
- Want quick time-to-value
When Enterprise Makes Sense
- Already using full enterprise suite
- Need intent data and advanced features
- Have $20K+ annual budget for data
Cost Comparison
For website visitor identification specifically:
- Enterprise solutions: $15,000-$50,000/year
- HappierLeads: Significantly more affordable
If visitor identification is your main need, paying enterprise prices may not make sense.
Feature Focus
HappierLeads focuses on doing visitor identification really well:
- Real-time visitor alerts
- Personal-level contact data
- Page-level tracking
- CRM integrations
- Slack notifications
Try the Alternative
Start with HappierLeads free and see if you need enterprise-level complexity - or if focused visitor ID is enough.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
