HappierLeads vs RB2B: Personal-Level Visitor Identification Compared
See the exact people visiting your website and Follow up with them.
Both HappierLeads and RB2B offer personal-level website visitor identification. Here's how to choose between these two solutions.
What HappierLeads Provides
- Personal-level ID: Individual visitor identification
- Full contact data: Email, phone, LinkedIn
- Company context: Firmographic data included
- Page tracking: See exactly what they viewed
- Real-time alerts: Instant notifications
Key Considerations
Identification Quality
HappierLeads invests heavily in identification technology to maximize the visitors we can reveal with accurate data.
Data Completeness
We provide comprehensive contact records including email, phone, and social profiles - not just names.
Integration Options
HappierLeads connects to your existing stack - CRM, Slack, email - for seamless workflows.
Why Teams Choose HappierLeads
- Higher identification rates
- More complete contact records
- Better integration ecosystem
- Responsive customer support
- Continuous platform improvements
Making Your Choice
When evaluating personal-level identification tools, consider:
- What percentage of visitors can they identify?
- How complete is the contact data provided?
- Does it integrate with your existing tools?
- What does customer support look like?
Experience the Difference
Try HappierLeads free and see our personal-level identification quality for yourself.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
