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HappierLeads vs Leadfeeder: Website Visitor Identification Compared

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

See the exact people visiting your website and Follow up with them.

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Choosing the right website visitor identification tool matters. This comparison helps you understand what HappierLeads offers compared to alternatives like Leadfeeder.

GIF

What HappierLeads Offers

  • Personal-level identification: Individual contacts, not just companies
  • Contact details: Names, emails, phone numbers
  • Real-time alerts: Instant Slack and email notifications
  • Affordable pricing: No per-seat fees

Key Differentiators

Identification Depth

HappierLeads goes beyond company-level identification to reveal individual contacts - the actual people visiting your site.

Contact Information

We provide full contact details including email addresses and phone numbers, so you can reach out immediately.

Pricing Model

HappierLeads offers straightforward pricing without per-user fees that inflate costs as your team grows.

Use Cases Where HappierLeads Excels

  • Identifying individual decision makers
  • Immediate outreach to hot leads
  • Teams wanting contact-level data
  • Budget-conscious organizations

Making Your Decision

Consider what matters most for your sales process:

  • Need individual contacts? HappierLeads delivers
  • Want immediate outreach capability? We provide contact details
  • Growing team? Our pricing doesn't penalize growth

Try It Yourself

See HappierLeads in action. Start your free trial and experience personal-level website visitor identification.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.