HappierLeads vs HubSpot for Website Visitor Tracking


See the exact people visiting your website and Follow up with them.

HubSpot includes basic company tracking in its CRM. Here's how HappierLeads provides deeper visitor identification for serious lead generation.
HappierLeads Advantages
- Personal-level ID: Individual contacts, not just companies
- Higher match rates: More visitors identified
- Standalone capability: Works with any CRM
- Focused solution: Built specifically for visitor ID
Different Capabilities
Basic CRM Tracking
- Company-level identification
- Limited to CRM ecosystem
- Basic matching technology
HappierLeads Tracking
- Personal-level identification
- Works with any tech stack
- Advanced matching technology
- Complete contact data included
Works With HubSpot
HappierLeads integrates with HubSpot, adding personal-level identification to your existing setup. Use both together for the best results.
Enhance Your HubSpot
Try HappierLeads free and add personal-level visitor identification to your HubSpot.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.




