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HappierLeads vs Dealfront (Echobot + Leadfeeder): Comparison

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

See the exact people visiting your website and Follow up with them.

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Dealfront emerged from the merger of Echobot and Leadfeeder. Here's how HappierLeads provides a focused alternative for website visitor identification.

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HappierLeads Advantages

  • Focused solution: Built specifically for visitor ID
  • Personal-level data: Individual contacts revealed
  • Simpler pricing: No complex enterprise tiers
  • Quick setup: Start in minutes

Focused vs All-in-One

Why Focus Matters

HappierLeads does one thing exceptionally well: identify your website visitors. We're not trying to be an entire sales intelligence suite.

  • Faster innovation on core feature
  • Simpler to use and understand
  • Better value for specific need
  • Easier implementation

Pricing Philosophy

Enterprise platforms often mean enterprise pricing. HappierLeads offers:

  • Transparent pricing
  • No hidden fees
  • No minimum seats
  • No annual contracts required

When to Choose HappierLeads

  • Visitor identification is your primary need
  • You want personal-level contact data
  • Budget matters to your decision
  • You value simplicity

Try the Focused Approach

Start with HappierLeads free and experience focused website visitor identification.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.