Best Website Visitor Identification Software in 2026
See the exact people visiting your website and Follow up with them.
Website visitor identification reveals the companies and individuals behind your anonymous web traffic. Here's our guide to choosing the best solution in 2026.
What to Look For
- Identification rate: What percentage of visitors are identified?
- Data depth: Company only or individual contacts?
- Contact info: Is email and phone included?
- Real-time alerts: How quickly are you notified?
- Integrations: Does it connect to your tools?
Types of Visitor Identification
Company-Level Identification
Traditional approach that reveals which companies visit. You still need to find the right contact.
Personal-Level Identification
Advanced approach that reveals the actual individual visiting. HappierLeads specializes in this category.
Why Personal-Level Wins
- No research required - contact info provided
- Know exactly who to reach out to
- Faster path from visit to conversation
- Better personalization in outreach
HappierLeads: Our Recommendation
HappierLeads offers personal-level identification with:
- Individual contact identification
- Email and phone data included
- Real-time Slack and email alerts
- Affordable pricing without per-seat fees
- Easy 5-minute setup
Get Started
Try HappierLeads free and see why teams choose personal-level visitor identification.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
