Anonymous visitors represent your biggest untapped lead source. This guide explains how to track and identify them, turning invisible traffic into actionable leads. For how the matching works, which countries get the named person and what it costs, read our guide to anonymous website visitor identification.
The Anonymous Visitor Problem
- Only 2-3% of visitors fill out forms
- Google Analytics shows traffic, not people
- CRM only knows contacts who self-identified
- 97% of potential leads leave without a trace
Related: Anonymous Website Visitor Identification: Name the Person, Not Just the Company
What Anonymous Tracking Reveals
Company Information
- Company name and website
- Industry and company size
- Location and other firmographics
Contact Information (with Happierleads)
- Individual name and title
- Email address
- Phone number
- LinkedIn profile
Behavioral Data
- Pages viewed
- Time spent on site
- Visit frequency
- Entry and exit pages
How to Get Started
- Choose a tool: Happierleads for personal-level ID
- Install tracking: Add simple script to your site
- Set up alerts: Get notified of important visitors
- Connect CRM: Flow leads automatically
- Train sales: Define follow-up process
Related: Unlocking the Power of B2B Anonymous Website Visitor Identification for Sales Teams
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