Anonymous Website Visitor Tracking: How to Reveal Hidden Leads
See the exact people visiting your website and Follow up with them.
Anonymous visitors represent your biggest untapped lead source. This guide explains how to track and identify them, turning invisible traffic into actionable leads.
The Anonymous Visitor Problem
- Only 2-3% of visitors fill out forms
- Google Analytics shows traffic, not people
- CRM only knows contacts who self-identified
- 97% of potential leads leave without a trace
What Anonymous Tracking Reveals
Company Information
- Company name and website
- Industry and company size
- Location and other firmographics
Contact Information (with HappierLeads)
- Individual name and title
- Email address
- Phone number
- LinkedIn profile
Behavioral Data
- Pages viewed
- Time spent on site
- Visit frequency
- Entry and exit pages
How to Get Started
- Choose a tool: HappierLeads for personal-level ID
- Install tracking: Add simple script to your site
- Set up alerts: Get notified of important visitors
- Connect CRM: Flow leads automatically
- Train sales: Define follow-up process
Reveal Your Hidden Leads
Try HappierLeads free and start identifying anonymous website visitors today.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
