Ways to Reduce Bounce Rate

What is Bounce Rate?

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

As defined, Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. The bounce rate is calculated by counting the number of single-page visits and dividing that by the total visits. It is then represented as a percentage of total visits.

Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue deeper into the website.

Here are some proven ways to reduce bounce rates and improve conversions for your blog.

1. Improve Your Content’s Readability

Content readability is the level of ease of understanding a written text. Make sure your content is “readable”. This is so important when it comes to your SEO. Users are getting the information they need online and an easy-to-read page will make it more likely they will find your content and stay on your page longer to read it. Several writing elements contribute to content readability such as sentence length, number of sentences, sentence structure, average syllable length per word, and word choice. 

Some helpful tips are:

• Using white space is an  advantage

• Use Shorter Sentences

• Write Conversationally

• Bulleted Lists

2. Create a Compelling Call-to-Action

A call to action, or CTA, is a digital marketing tool that companies use for an array of reasons, including building their customer base, capturing a sale, and turning web visitors into paying customers.

After you’ve attracted visitors with your headline and built interest in the content, don’t lose them with a weak CTA. The action you don’t want is an increase in the exit rate. You want every site visitor to buy, or at least think about it. Whatever you do, make sure that your CTA is compelling. It should compel users to click and see what’s on the other side.

3. Optimize Page Load Time

If you want a quick answer, the Google recommended page load time is under two seconds: “Two seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half-second.”

Page load time is the measurement of how fast it takes for content on a web page to load. Web page loading speed is a crucial part of a site’s usability. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results, and it definitely enriches user experience. With numerous other websites in your niche, the competition to earn site traffic and keep people impressed with rich usability is becoming more crucial every day. If your website does not load quickly, chances are you will lose site visitors to your competition in a matter of seconds.

4. Provide a Better Overall User Experience

User experience is the overall feeling of a user while they are interacting with your website. Good user experience is when a user finds a website not only easy to use but also pleasing. This is one factor wherein your viewers will stay longer on your site.

5. Avoid Popups

This will never change – most people will always hate popups. Among site owners and marketers, it’s an intensely debated topic: whether to use popups or avoid them.

Popups can annoy users and lead to a higher bounce. When someone visits a site, a popup disrupts their reading, they may decide to leave. Some can be helpful and help user experience but for some, this is not interesting.

There you go, you have some tips and ways how to reduce bounce rate. Hope this will help you!