No matter how small or big a company is, every business owner wants to attract new customers. Selling is never easy, especially for B2B sales.
Let’s talk about B2B sales.
What is B2B?
B2B is known as business-to-business sales, refers to companies who primarily sell products and services to businesses, rather than direct to consumers (B2C). B2B sales typically have higher order values, longer sales cycles and are often more complex than B2C sales.
Now that we have some understanding of what B2B means, let’s talk about winning new customers. Here’s what you should do:
Improve your Website
This is important. People are always searching on the internet for websites, so your website will be a lift up to your business. Make sure it is always updated; do some upgrades, good graphics, and SEO thing to build up your website ranking.
Communicate via the most popular networks
Be active on social media and make sure you choose the right platforms for your business. It might take some time in finding the right networking site for you. Facebook, Twitter, Instagram, LinkedIn are some of the popular channels you can use.
Introduce a Referral link
A Referral link could be a linked to your main page, signing up page or anything related to your business that will gain you more customers. It is important that you decide what part of your business you want potential customers to go to. Decide what will catch the attention the most. With a referral link, existing customers can introduce your business via the link and give it more of that personal touch too.
Offer Discounts to New Customers
By offering discounts to new customers, you will have more of a chance for customers going to you and increasing your sales. Make sure that you are making it clear to new customers that they are getting that discount and that the discount’s reasonable.
Show Them What You’ve Got
Don’t sell. Instead, show clients that you’re trustworthy and knowledgeable. Then provide them with accessible avenues to buy your product if they want it.
New and existing customers are the key to your business future success. Put that work in and gain new customers!