What is Marketing?
As we define, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is believed that marketing is the remote control to the success ladder for any business. A good marketing plan is defining the future of your product and services. No good product is enough unless you promote it and use a unique marketing campaign.
But during this time of the pandemic, how do you handle your business? Since the COVID-19 pandemic has attacked the world, it has become difficult for marketers to sail through. Many businesses are hung in the mid due to global crisis and lockdown. However, marketing is the magic wand for all businesses through online platforms. Don’t lose hope in your business since we do have a lot of platforms and all surround us with social media so you can still continue whatever business or services you have.
As businesses across the country continue to cope with the crisis, they’re asking themselves how marketing is being affected, and what they should do.
These are some things you can do:
- Revise, reassess, adjust your strategic plan
- People use their social media most of the time so you still have a big chance to get the client
- Advertise your products/services in a consistent manner
There are more ways to market what you offer. Just be consistent and be more productive. Think of other ways to survive your business in this time of crisis.