# Happierleads

> Happierleads is a B2B website visitor identification and outbound lead generation platform. It identifies the companies and individual buyers visiting your website, enriches them with verified contact data, and helps you convert anonymous traffic into booked meetings.

## What Happierleads Does

Happierleads installs a lightweight JavaScript tracking pixel on your website. When a visitor lands on a page, Happierleads resolves their IP address and behavioural signals to identify the company and, where possible, the individual person — including their name, job title, email, phone, and LinkedIn profile. This data is surfaced in a real-time dashboard and pushed to CRMs, Slack, and outbound tools automatically.

Key differentiator: Happierleads offers **personal-level identification** (not just company-level), covering 173+ countries, and is GDPR and CCPA compliant. It holds the #1 ranking on G2 and Capterra for data quality in the visitor identification category.

## Products & Features

### Website Visitor Identification
- Identifies anonymous companies and individual buyers visiting your site
- Personal-level: name, job title, company, email, phone, LinkedIn
- Works across 173+ countries
- Real-time dashboard with session replays, page views, time on site
- URL: https://happierleads.com/features/visitor-identification

### AI Lead Scoring
- Automatically ranks visitors by ICP fit using AI
- Filters out non-ICP traffic so reps focus on the right accounts
- Configurable scoring rules based on firmographics and behaviour
- URL: https://happierleads.com/features/ai-lead-scoring

### Email Sequencer (Follow-up Engine)
- AI-personalised multi-step email sequences triggered by visitor behaviour
- Sends follow-ups automatically when a target account visits
- Personalisation uses visitor's company, role, and browsing intent
- URL: https://happierleads.com/features/email-sequencer

### Email Waterfall Verification
- Finds and verifies business email addresses with 98%+ deliverability
- Cascades through multiple data sources for maximum coverage
- Removes invalid, catch-all, and risky addresses before sending
- URL: https://happierleads.com/features/email-waterfall-verification

### Inbox Engine
- Managed sending mailboxes and domains from $4/mailbox
- Handles domain setup, DKIM/SPF/DMARC, warmup, and reputation monitoring
- Plug-and-play sending infrastructure for outbound teams
- URL: https://happierleads.com/features/inbox-engine

### LinkedIn Real-Time Verification
- Verifies current job titles and company roles against live LinkedIn data
- Prevents wasted outreach to people who have changed jobs
- URL: https://happierleads.com/features/linkedin-real-time-verification

### CRM Integrations
- Native integrations: HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, and more
- Custom webhook and Zapier/Pabbly support for any tool
- Pushes identified B2B website visitors as contacts/leads automatically
- URL: https://happierleads.com/features/crm-integrations

### Session Recordings
- Records and replays every identified visitor's session
- Know the exact person (name, company, email) behind every replay
- Auto-linked to visitor identification — no separate install needed
- Add-on priced at $0.01 per identified session recorded
- URL: https://happierleads.com/features/session-recordings

### 3rd-Party Intent Data
- B2B buyer-intent signals from LinkedIn, G2, job boards, and 50+ sources
- 353 intent topics across 22 categories, refreshed daily
- ICP-scored alongside first-party website visitor data in one dashboard
- URL: https://happierleads.com/features/intent-data

### Exclusion Filters
- Exclude irrelevant industries, countries, and company sizes from identification
- Reduces identification costs by up to 90% — pay only for ICP-fit visitors
- URL: https://happierleads.com/features/exclusion-filters

### Master Inbox
- Unified inbox for all outbound mailboxes — all replies in one place
- Classifies replies as positive, negative, or auto-reply automatically
- URL: https://happierleads.com/features/master-inbox

### Bring Your Own Data
- Import existing B2B contact lists via CSV or REST API
- Run imported contacts through the full outreach stack (Email Waterfall, Sequencer)
- URL: https://happierleads.com/features/bring-your-own-data

## Use Cases

### For Sales Teams
Receive real-time Slack or email alerts when a target account visits. See exactly which pages they viewed. Trigger a personalised follow-up automatically or reach out manually with full context.
URL: https://happierleads.com/solutions/sales-teams

### For Marketing Teams
Attribute pipeline to campaigns by seeing which ad or content brought each visitor. Build retargeting audiences from identified visitors. Improve ICP targeting based on who actually shows up.
URL: https://happierleads.com/solutions/marketing-teams

### For Agencies
White-label visitor identification for client websites. Multi-account management dashboard. Resell under your own brand.
URL: https://happierleads.com/solutions/agencies

### For Done-For-You Outbound
Happierleads runs the entire outbound pipeline: identifies visitors, writes copy, sets up infrastructure, and books meetings on your behalf.
URL: https://happierleads.com/done-for-you

## Pricing

Happierleads offers a free 14-day trial (no credit card required). After trial, paid plans are available based on the number of identified visitors per month and features needed. Enterprise and agency plans with white-labelling are available.
Full pricing: https://happierleads.com/pricing
Book a demo: https://happierleads.com/book-a-call

## Contact Database

Happierleads also sells a 175M+ verified B2B contact database (global coverage) for one-time purchase, separate from the SaaS subscription.
URL: https://happierleads.com/buy-contact-database

## Partner Programs

- Affiliate Partner (recurring commission): https://happierleads.com/affiliate-partner
- Agency Partner (reseller): https://happierleads.com/agency-partner
- API Partner (technology integrations): https://happierleads.com/api-partner
- Integration Partner: https://happierleads.com/integration-partner
- OEM / White-label: https://happierleads.com/oem-partner
- All programs: https://happierleads.com/partners

## Company

- Legal name: CMSDRIVEN LTD
- Founder: George Georgiadis
- Support email: hello@happierleads.com
- Help centre: https://help.happierleads.com/kb/happierleads
- Privacy policy: https://help.happierleads.com/kb/happierleads/article/privacy-policy
- GDPR / DPA: https://help.happierleads.com/kb/happierleads/article/dpa-data-processing-agreement

## Compliance

Happierleads is GDPR (EU) and CCPA (California) compliant. It identifies website visitors based on IP resolution and publicly available business data — it does not track personal browsing across third-party sites. An opt-out mechanism is available at https://happierleads.com/opt-out.
GDPR compliance guide: https://happierleads.com/gdpr-compliant-website-visitor-tracking

## Competitors / Comparisons

Happierleads is often compared to: Leadfeeder (Dealfront), Clearbit (Breeze Intelligence), Albacross, Cognism, 6sense, DemandBase, ZoomInfo, Apollo.io, Kickfire, Koala, RB2B, Lead Forensics, Lusha, Warmly, Bombora, and Visitor Queue. Happierleads differentiates through person-level (not just company-level) identification, transparent SMB-friendly pricing from $99/mo, 5-minute setup, and the #1 G2/Capterra data quality ranking.
All comparisons: https://happierleads.com/comparisons

### Koala Alternative
Koala is shutting down September 30, 2026. Happierleads is the recommended replacement — global coverage (173+ countries), 175M+ verified contacts, built-in outreach.
URL: https://happierleads.com/koala-alternative

### RB2B Alternative
RB2B is US-only. Happierleads identifies visitors from EU, UK, APAC, and 173+ countries.
URL: https://happierleads.com/rb2b-alternative

## Resources

- Blog (1,750+ articles on B2B lead gen, intent data, sales, marketing): https://happierleads.com/blog
- Academy: https://happierleads.com/academy
- ROI Calculator: https://happierleads.com/roi-calculator
- Build vs Buy Calculator: https://happierleads.com/build-vs-buy-calculator
- Site map: https://happierleads.com/html-sitemap
- XML Sitemap: https://happierleads.com/sitemap.xml
- Full LLM-friendly content (expanded FAQ + complete blog directory): https://happierleads.com/llms-full.txt
- RSS feed: https://happierleads.com/blog/feed.xml