Website traffic is important, and obviously the more, the better. However, just because someone stops by your site doesn’t mean they will buy from you now or in the future.
The challenge is that not everyone who visits your site is ready to buy. If you let them leave your site without collecting their contact information, you may never see them again.
Have you ever thought about how you are going to convert website visitors into leads? If your website visitors leave without providing contact information, you will lose the opportunity to nurture them until they are ready to buy.
Below are the basic need you need to know in converting website visitors into leads
- CTA is a MUST! This scheme is a big help so visitors know what to do next. You need to make the CTA clear and bold. Also, make it simple and clickable like a button. A call to action will drive visitors to jump in the next step. Once the visitor sees the CTA- you will be needing the next one which is:
- LANDING PAGE– This time, you’re turning your visitors into leads by collecting their information.
- Forms – Name and email address are the only one needed here. It’s up to you! The fewer the fields, the higher conversion you can have.
Above are the things you need to consider.
Another is having a good website. It will attract your visitors so make sure it is up to date and has a good image/graphics and the like. Also consider SEO for your website to boost traffic or be in a higher ranking in google.
These are just the basic things you need to remember on how to convert website visitors into leads.