Improve the Average Time Spent on a Website by Your Visitors.
We want visitors to read our posts from the very start up to the end.
We want them to spend a lot of time on our site.
How do we do that?
How can we increase the average time spent on a website?
When people spend time on your site, higher chances of engagement.
Here are the factors you need to consider:
1. Decrease Load Time
Decreasing load time can help reduce your site’s bounce rate, which can significantly improve average session duration.
Website speed is important for a good user experience. If your website speed is pathetic, your conversion rates will likely be the same. On average, if your website takes longer than 3 seconds to load, approximately 40% of your visits will abandon your site.
2. Add Images and Videos
Adding images and videos helps to improve the readability of your content. This is very appealing to the readers. It enhances the overall user experience and encourages visitors to stay on the page longer.
3. Tidy Up Your Design
An average web user spends less than a few seconds on a site before they decide to stay or leave. This is a very short time window, in which you need to convince them to stay. Cleaning up your site’s design is the best way to do that.
4. Improve the Readability of Your Pages
When evaluating the readability of your content, you need to consider what the words are on the page and how they look.
We all have seen websites that are difficult to read. Make all pages on your website easy to read on all devices.
Make your font size large enough for easy reading, but small enough to avoid unnecessary scrolling.
5. Optimize your navigation.
It’s important to map out what pages you want on your site, and where you want visitors to go. Mapping out your navigation menu can also help you structure and organize your website’s URLs. Sometimes, it’s not enough to have the map—users need directions too.
6. Add Internal Links
Ensure that every article or page on your website includes ample internal links. By establishing this habit, you will notice a decrease in bounce rate as visitors are encouraged to explore additional pages.
We hope that these tips have proven helpful in extending the duration of visitor engagement on your pages.
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