5 Best Social Media Channels for B2B Marketing
As a business, you know what kind of message you want to send, and you also know who you want to send it to. But you don’t know how you can send this message across! To answer that, we have listed 5 best social media channels you can use for your B2B marketing strategy. However, […]
Rules for Email Prospecting
Email prospecting is the process of identifying, researching, and qualifying for cold emails. It’s a way of ensuring that you’re emailing people who fit your product or service. Email prospects also gives you valuable info that you can use to personalize current and future messages. Buyers always want to hear something from the seller. Some […]
Are you ready to see who is visiting your website?
Who Is Visiting Your Website? Every business wants to know who is their website visitors. At Happierleads, we help companies identify the B2B businesses that are actively visiting their website so they can close more sales faster. Happierleads knows the potential buyers visiting your website and helps you turn them into highly qualified leads. Happierleads […]
4 Ways to Reach Out to a Prospect for the First Time
What Is A Prospect? A prospect refers to a potential customer who meets specific criteria, fits within your target market, has the financial capacity to purchase your products or services, and has the authority to make buying decisions. On the other hand, a lead is a contact that has not yet been evaluated or qualified […]
Ways to Reduce Bounce Rate
What is Bounce Rate? Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. As defined, Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather […]
Segmentation for B2B Businesses (Firmographics)
What is segmentation? Segmentation is the process of classifying potential customers into groups based on their common characteristics. A good segmentation allows companies to focus on the customers who matter most. Once you segment the market, you have a better understanding of who your customers are, what they care about, and how to reach them. […]
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