See the exact people visiting your website and Follow up with them.
Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) are the engine of B2B pipeline generation. This guide covers best practices to maximize their effectiveness.
SDR vs BDR: Quick Distinction
- SDR: Typically handles inbound leads
- BDR: Focuses on outbound prospecting
- Many companies use terms interchangeably
Daily Activity Benchmarks
- Emails: 50-100 personalized emails
- Calls: 40-60 dial attempts
- LinkedIn: 20-30 connection requests/messages
- Meetings booked: 2-4 per week (outbound)
Time Blocking Strategy
Structure the day for maximum productivity:
- 8-9am: Power hour calls (catch people early)
- 9-11am: Email sequences and research
- 11-12pm: LinkedIn outreach
- 1-3pm: Follow-up calls and emails
- 3-5pm: Prospecting research for tomorrow
- 4-5pm: Power hour calls (catch people late)
Prospecting Research Tips
- Spend 5-10 minutes per account, not more
- Look for triggers: funding, hiring, new leadership
- Check LinkedIn for shared connections
- Note personalization hooks
- Batch research for efficiency
Tools That Boost Productivity
- Contact database: Instant access to prospects
- Email sequencing: Automate follow-ups
- Dialer: Click-to-call efficiency
- CRM: Track all activities
Arm Your Team
Give your SDRs/BDRs unlimited prospects. Buy our 175M Contact Database and eliminate prospecting bottlenecks.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
