Sales Intelligence Data: Everything Sales Teams Need to Know
See the exact people visiting your website and Follow up with them.
Sales intelligence transforms raw data into actionable insights. This guide explains what sales intelligence is, why it matters, and how to leverage it for better results.
What is Sales Intelligence?
Sales intelligence combines multiple data types to help reps sell more effectively:
- Contact data: Who to reach
- Company data: Organizational context
- Trigger events: When to reach out
- Intent signals: What they're interested in
Types of Sales Intelligence
Firmographic Data
- Company size, revenue, growth rate
- Industry and sub-industry
- Geographic locations
- Ownership structure
Technographic Data
- Technology stack
- Tools and platforms used
- Recent technology changes
Trigger Events
- Funding announcements
- Leadership changes
- Expansion/hiring signals
- Mergers and acquisitions
Using Intelligence Effectively
- Prioritize: Focus on best-fit accounts
- Personalize: Reference specific insights
- Time outreach: Act on trigger events quickly
- Multi-thread: Engage full buying committee
Building Your Intelligence Stack
- Start with comprehensive contact database
- Add firmographic enrichment
- Layer in trigger monitoring (optional)
- Integrate with CRM for action
Start with Data
Sales intelligence starts with quality contact data. Buy our 175M Contact Database as your foundation.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
