See the exact people visiting your website and Follow up with them.
Outbound sales remains one of the most effective ways to generate B2B revenue. Unlike inbound, you control the volume and can scale predictably. Here's how to build a winning outbound strategy.
Why Outbound Still Works
- You choose who to target
- Faster to scale than content marketing
- Can reach prospects who aren't searching
- Predictable with right process
Outbound Channels
Cold Email
Highest scale potential. Requires good data and deliverability management.
Cold Calling
Higher conversion per contact but lower volume. Best for high-value targets.
LinkedIn Outreach
Professional context improves response rates. Limited by connection requests.
Direct Mail
Stands out in digital world. Higher cost per touch but memorable.
Building Your Outbound Process
- Define ICP: Know exactly who you're targeting
- Source data: Get contacts for your target market
- Build sequences: Create multi-touch campaigns
- Personalize: Use data to customize messaging
- Execute consistently: Send daily, track results
- Iterate: Optimize based on data
Outbound Metrics to Track
- Open rate: Target 40-60%
- Reply rate: Target 5-15%
- Meeting rate: Target 1-3%
- Connect rate (calls): Target 5-10%
The Data Foundation
Outbound success starts with quality data. Buy our 175M Contact Database and build your outbound engine today.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
