Multi-Channel B2B Prospecting: Email, LinkedIn, and Phone Guide
See the exact people visiting your website and Follow up with them.
Single-channel outreach is leaving money on the table. Multi-channel prospecting combines email, LinkedIn, and phone to maximize response rates and pipeline generation.
Why Multi-Channel Works
- 3x higher response rates than single channel
- Prospects see you across platforms
- Different people prefer different channels
- Builds familiarity and trust
The Multi-Channel Sequence
Example 14-day cadence:
- Day 1: Email #1 - Introduction
- Day 2: LinkedIn connection request
- Day 4: Email #2 - Value add
- Day 6: Phone call attempt
- Day 8: LinkedIn message
- Day 10: Email #3 - Case study
- Day 12: Phone call + voicemail
- Day 14: Email #4 - Breakup
Channel-Specific Best Practices
- Keep subject lines under 50 characters
- Personalize first line
- One clear CTA per email
- Send during business hours
- Personalize connection requests
- Engage with their content first
- Keep messages conversational
- Don't pitch immediately
Phone
- Reference email or LinkedIn
- Have a clear purpose
- Leave voicemails with value
- Best times: 8-9am, 4-5pm
Data Requirements
Multi-channel needs complete contact records:
- Email address (verified)
- Phone number (direct dial)
- LinkedIn URL
- Company and title for context
Get Multi-Channel Ready Data
Buy our 175M Contact Database with email, phone, and LinkedIn data for true multi-channel prospecting.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
