🌍 New Feature

We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and more!

Learn more

Lusha vs HappierLeads 2026: Which Offers Better Value for B2B Data?

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

See the exact people visiting your website and Follow up with them.

Create your 100% Free Account

Lusha is popular for its credit-based pricing and browser extension, but how does it compare to HappierLeads' one-time purchase model? This detailed comparison reveals which offers better value for B2B sales teams.

GIF

Lusha Overview

Lusha provides B2B contact data through a credit system. Key features:

  • Chrome extension for LinkedIn prospecting
  • Credit-based pricing model
  • Direct dials and email addresses
  • CRM integrations

Pricing: Free (5 credits/month), Pro ($29/month for 40 credits), Premium ($51/month for 80 credits), Scale (custom).

HappierLeads Overview

HappierLeads offers bulk data ownership with a one-time payment:

  • 175M+ contacts downloadable as CSV
  • No credit limits or per-contact fees
  • Monthly data updates included
  • Unlimited team access

Pricing: $999-$4,999 one-time payment.

The Credit Problem with Lusha

Let's do the math on Lusha's credit model:

  • Premium plan: 80 credits/month = 960 contacts/year
  • Annual cost: $51 x 12 = $612
  • Cost per contact: $0.64
  • To get 10,000 contacts: $6,400/year

With HappierLeads at $4,999, you get 175 million contacts - that's 17,500x more data for less money.

Feature Comparison

  • Database size: Lusha ~100M vs HappierLeads 175M+
  • Data ownership: Lusha: No vs HappierLeads: Yes
  • Bulk export: Lusha: Limited vs HappierLeads: Unlimited
  • Team access: Lusha: Per-seat vs HappierLeads: Unlimited
  • Updates: Both offer regular updates

Use Case Comparison

Choose Lusha if:

  • You only need 50-100 contacts per month
  • You prefer LinkedIn-based prospecting
  • You want a browser extension workflow

Choose HappierLeads if:

  • You need high-volume prospecting data
  • You want to own your data forever
  • You have multiple sales reps
  • You want to eliminate recurring costs

Bottom Line

Lusha works for very light users, but the credit model becomes expensive fast. For any serious B2B prospecting, HappierLeads' one-time purchase delivers vastly superior value.

Stop paying per contact. Buy our 175M Contact Database with a one-off payment and prospect without limits.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.