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Leadfeeder vs Leadinfo: Which Tool Fuels Growth for Agile Teams?

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

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In the fast-paced world of B2B marketing, selecting the right tools can make or break your growth strategy. With numerous options available, Leadfeeder and Leadinfo stand out as two powerful platforms that promise to enhance lead generation efforts. But how do they compare, and which one is best suited for agile teams looking to boost their performance?

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Understanding Leadfeeder and Leadinfo

Both Leadfeeder and Leadinfo are designed to help businesses identify and engage with anonymous website visitors, but their approaches and features differ significantly. Let's dive into the specifics of each tool.

  • Leadfeeder: Integrates seamlessly with Google Analytics, allowing users to see which companies visit their site and how they interact with content.
  • Leadinfo: Offers a more comprehensive view by providing detailed company insights and contact information, making it easier to reach out to potential leads.

Key Features Comparison

When evaluating tools, it's essential to consider their key features. Here’s a breakdown of what each platform offers:

  1. Leadfeeder: Provides real-time notifications, lead scoring, and integration with CRM systems, which helps teams prioritize leads effectively.
  2. Leadinfo: Features advanced filtering options, allowing users to segment leads based on behavior, industry, and other criteria.

Why Choose One Over the Other?

Choosing between Leadfeeder and Leadinfo ultimately depends on your team's specific needs. For instance, if your team relies heavily on Google Analytics, Leadfeeder might be the better choice. Conversely, if detailed company insights and contact information are critical for your outreach efforts, Leadinfo could be more beneficial.

Real-World Use Cases

Let’s look at how these tools can be applied in real-world scenarios. For example, a tech startup using Leadfeeder was able to identify that 30% of their website traffic came from specific industries. This insight led to targeted marketing campaigns that increased conversion rates by 25%.

On the other hand, a marketing agency leveraging Leadinfo found that by accessing direct contact information, they could reach out to potential leads within 24 hours of their site visit, resulting in a 40% higher response rate.

Tips for Maximizing Your Tool's Potential

To get the most out of either platform, consider these practical tips:

  • Integrate with your CRM: Ensure your lead generation tool connects with your existing CRM for seamless data flow.
  • Set up alerts: Use real-time notifications to act quickly on potential leads.
  • Segment your leads: Utilize filtering options to tailor your outreach based on visitor behavior.

Aligning with Your Growth Strategy

Ultimately, both Leadfeeder and Leadinfo can significantly contribute to your growth strategy. However, aligning the right tool with your specific goals is crucial. If you're looking to enhance your lead generation efforts, sign up for Happierleads to identify and engage with anonymous website visitors effectively.

In today's fast-paced digital landscape, businesses are constantly looking for ways to optimize their sales processes. Tools like Leadfeeder and Leadinfo have emerged as essential resources for identifying potential leads from website traffic. These platforms allow teams to see which companies are visiting their sites, providing valuable insights that can help tailor marketing efforts. However, understanding how these tools fit into a broader growth strategy is crucial for agile teams aiming to stay ahead in competitive markets.

The Importance of Lead Identification

Identifying leads is not just about knowing who visited your website; it’s about understanding their needs and behaviors. For instance, a software company might notice that a particular enterprise has visited their pricing page multiple times. This insight can prompt the sales team to reach out with tailored solutions that address the specific pain points of that enterprise. By leveraging tools like Leadfeeder or Leadinfo, teams can transform anonymous visitors into qualified leads, making their outreach efforts more effective. This approach not only increases the chances of conversion but also fosters a more personalized relationship with potential clients.

Engaging with Potential Leads

Once leads are identified, the next step is engagement. This is where the real magic happens. For example, a marketing agency might use insights from Leadinfo to discover that a local business has been exploring their services. By sending a personalized email that references the specific services the business viewed, the agency can create a connection that feels tailored and relevant. This level of engagement can significantly improve conversion rates. Moreover, tools that offer personal level identification, like Happierleads, take this a step further by allowing businesses to know not just the company but the individuals behind the visits, enabling even more targeted communication.

The Role of Data in Growth Strategies

Data plays a pivotal role in shaping growth strategies. By analyzing visitor behavior and engagement patterns, businesses can make informed decisions about their marketing tactics. For instance, if a tech startup notices a spike in traffic from a specific industry, they might decide to create content that speaks directly to that audience. This kind of data-driven approach not only enhances marketing efforts but also ensures that resources are allocated effectively. Tools like Leadfeeder and Leadinfo provide the necessary data to make these strategic decisions, but integrating them with platforms like Happierleads can further enhance lead qualification and engagement.

In conclusion, while Leadfeeder and Leadinfo offer valuable insights into website visitors, the true potential lies in how businesses leverage this data to fuel their growth. By identifying, qualifying, and engaging with leads on a personal level, teams can create meaningful connections that drive conversions. Happierleads enhances this process by providing detailed insights into individual visitors, allowing businesses to maximize their existing web traffic. If you're looking to elevate your lead generation strategy, consider signing up for a free account with Happierleads today.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.