🌍 New Feature

We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and more!

Learn more

Lead411 vs HappierLeads: Which B2B Data Provider Wins in 2026?

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

See the exact people visiting your website and Follow up with them.

Create your 100% Free Account

Lead411 offers intent data and verified contacts for B2B sales teams. How does it stack up against HappierLeads' bulk database approach? This comparison breaks down the key differences.

GIF

Lead411 Overview

  • Pricing: $99-$199/user/month
  • Model: Subscription with credits
  • Specialty: Intent data + Bombora integration
  • Database: 450M+ contacts claimed

HappierLeads Overview

  • Pricing: $999-$4,999 one-time
  • Model: Bulk purchase, lifetime access
  • Specialty: High-volume data ownership
  • Database: 175M+ contacts

Cost Analysis

Solo User - 1 Year

  • Lead411 Basic: $1,188/year
  • Lead411 Pro: $2,388/year
  • HappierLeads: $4,999 one-time

Team of 5 - 1 Year

  • Lead411 Basic: $5,940/year
  • Lead411 Pro: $11,940/year
  • HappierLeads: $4,999 one-time (unlimited users)

Feature Comparison

Intent Data

  • Lead411: Bombora intent signals included
  • HappierLeads: No intent data (contact data focus)

Volume Access

  • Lead411: Credit-limited exports
  • HappierLeads: Full 175M database download

User Seats

  • Lead411: Per-seat pricing
  • HappierLeads: Unlimited users included

When to Choose Lead411

  • Intent data is critical to your strategy
  • Small team with low volume needs
  • Need real-time data updates
  • Sales engagement tools integration required

When to Choose HappierLeads

  • High-volume outreach is your focus
  • Growing team (avoid per-seat costs)
  • Want to own your data asset
  • Budget constraints on recurring costs

Get Started

Ready for unlimited B2B contacts? Buy our 175M Contact Database with a one-time payment. No per-seat fees, no credit limits.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.