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Is RB2B the Best Personal Level Identification Tool for B2B Marketers?

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

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Bold Statement Hook: In a world where 70% of B2B website visitors remain anonymous, leveraging personal level identification tools like RB2B could be the game-changer your marketing strategy needs.

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Understanding Personal Level Identification

Personal level identification refers to the ability to identify individual visitors to your website, rather than just the companies they represent. This capability is crucial for B2B marketers who want to tailor their outreach and improve conversion rates.

Why RB2B Stands Out

RB2B offers unique features that can significantly enhance your marketing efforts. Here's why it might be the best personal level identification tool for your business:

  • Real-Time Data: RB2B provides instant identification of visitors, allowing you to engage with them while they are still on your site.
  • Granular Insights: The tool offers detailed insights into visitor behavior, helping you understand their interests and pain points.
  • Actionable Leads: RB2B helps convert anonymous traffic into qualified leads, ensuring you maximize your existing web traffic.

How to Implement RB2B Effectively

Implementing RB2B in your marketing strategy can be straightforward. Here’s a step-by-step guide:

  1. Set Clear Goals: Determine what you want to achieve with RB2B, whether it's increasing lead conversion or enhancing customer engagement.
  2. Integrate with Your CRM: Ensure RB2B is connected to your existing CRM system for seamless lead management.
  3. Monitor and Adjust: Regularly analyze the data provided by RB2B and adjust your strategies accordingly.

Tips for Maximizing RB2B's Potential

To get the most out of RB2B, consider these practical tips:

  • Personalize Outreach: Use the insights gained from RB2B to craft personalized messages that resonate with your audience.
  • Utilize A/B Testing: Experiment with different messaging strategies to see what works best for your target audience.
  • Regularly Update Your Strategy: The digital landscape is always changing, so keep your tactics fresh and relevant.

Connecting with Happierleads

If you're looking to enhance your personal level identification efforts, consider leveraging Happierleads. With its powerful capabilities to identify, qualify, and engage with anonymous website visitors, it can significantly boost your lead generation efforts. Start your free account today!

In the realm of B2B marketing, understanding your audience is crucial. This is where RB2B comes into play as a personal level identification tool. It allows marketers to pinpoint individual visitors on their website, rather than just tracking company-level data. For instance, imagine a software company that has a range of products. By using RB2B, they can identify specific individuals visiting their site, such as a project manager from a potential client company. This level of detail enables the marketing team to tailor their outreach and content specifically to that individual’s needs, increasing the chances of conversion.

Real-World Applications of RB2B

Consider a scenario where an industrial equipment supplier is attending a trade show. They can use RB2B to track which companies are visiting their website after the event. If they notice that a specific company, say 'ABC Manufacturing,' has multiple visits from different employees, they can prioritize their follow-up efforts. By understanding that several decision-makers are interested, the supplier can craft personalized emails or even schedule a demo tailored to the specific needs of ABC Manufacturing. This targeted approach not only saves time but also enhances the likelihood of closing deals.

The Importance of Personalization in B2B Marketing

Personalization is becoming increasingly important in B2B marketing. Research shows that personalized marketing can lead to higher engagement rates and improved customer loyalty. For example, a marketing agency that uses RB2B might discover that a particular visitor has been researching content related to digital marketing strategies. By recognizing this, they can send tailored content, such as case studies or white papers, directly to that individual. This not only positions the agency as a knowledgeable resource but also builds a relationship with potential clients based on their specific interests.

In conclusion, while RB2B offers significant advantages in personal level identification for B2B marketers, it’s essential to complement it with other tools and strategies to maximize its effectiveness. By leveraging platforms like Happierleads, businesses can identify, qualify, and engage with anonymous website visitors, ensuring they don’t miss out on potential leads. Happierleads enhances the capabilities of RB2B by providing deeper insights into individual visitors, allowing for even more targeted marketing efforts. If you’re looking to elevate your B2B marketing strategy, consider signing up for a free Happierleads account today.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.