How to Segment B2B Contact Lists for Better Results

Sending the same message to everyone is a recipe for low engagement. Segmentation allows you to tailor messaging for different audiences. Here's how to segment your B2B contact lists effectively.

Why Segmentation Works

• Segmented campaigns see 14% higher open rates
• Click-through rates increase by 100%+
• Revenue per email is 760% higher
• Unsubscribe rates drop significantly

Segmentation Criteria

Firmographic Segmentation

• Industry: SaaS, Healthcare, Finance, etc.
• Company size: SMB, Mid-market, Enterprise
• Revenue: Under $10M, $10-50M, $50M+
• Location: Country, region, city

Role-Based Segmentation

• Department: Sales, Marketing, IT, Finance
• Seniority: C-level, VP, Director, Manager
• Function: Technical vs Business

Behavioral Segmentation

• Engagement: Opened, clicked, replied
• Website visits: Pages viewed, time spent
• Content downloads: Specific interests

Segmentation Strategy

1. Start broad: Begin with 3-5 main segments
2. Test and refine: See which segments perform best
3. Go deeper: Create sub-segments for top performers
4. Customize messaging: Tailor value props per segment
5. Track separately: Measure each segment's metrics

Example Segments

• SaaS companies, 50-200 employees, VP Sales
• Healthcare, Enterprise, IT Directors
• E-commerce, SMB, Marketing Managers
• Financial services, Mid-market, CFOs

Get Segmentable Data

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