How to Find Decision Makers at Target Companies in 2026
See the exact people visiting your website and Follow up with them.
Reaching the right person is half the battle in B2B sales. This guide shows you how to identify and connect with decision makers at your target accounts.
Why Decision Maker Access Matters
- Gatekeepers slow down sales cycles
- Wrong contacts can't authorize purchases
- Champions need executive buy-in to close
- Multi-threading requires knowing the full team
Types of Decision Makers
Economic Buyers
Control the budget. Usually C-level or VP titles: CEO, CFO, VP of Sales, VP of Marketing.
Technical Buyers
Evaluate the solution. Often Directors or Managers: IT Director, Engineering Manager, Operations Lead.
User Buyers
Will use the product daily. Individual contributors who influence the decision.
Methods to Find Decision Makers
1. B2B Contact Databases
The fastest method. Filter by company, title, and seniority to find exact matches. HappierLeads offers 175M contacts searchable by these criteria.
2. LinkedIn Research
Search company pages and filter by title. Time-consuming but useful for verification.
3. Company Websites
About/Team pages often list leadership. Limited to executives usually.
4. Ask for Referrals
If you reach the wrong person, ask who handles the relevant area.
Building a Buying Committee Map
- Identify 5-10 relevant titles at target company
- Find contacts for each role in your database
- Research each person briefly on LinkedIn
- Prioritize based on likely influence
- Create multi-touch sequences for each
Access Decision Makers Now
Stop guessing who to contact. Buy our 175M Contact Database and instantly find decision makers at any company.
You might also like
Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
