Data-Driven Account-Based Marketing: ABM Guide for 2026
See the exact people visiting your website and Follow up with them.
Account-Based Marketing (ABM) treats target accounts as markets of one. Success depends entirely on having comprehensive data for each account. Here's how to power your ABM with quality data.
ABM Data Requirements
Account Level
- Company firmographics (size, revenue, industry)
- Technographic data (tools they use)
- Organizational structure
- Recent news and triggers
Contact Level
- Multiple stakeholders per account
- Complete contact details
- Seniority and department
- LinkedIn profiles for social selling
Building Your ABM List
- Define TAL: Create Target Account List (50-500 accounts)
- Map committees: Identify 5-15 contacts per account
- Source contacts: Pull from comprehensive database
- Enrich gaps: Fill missing data points
- Verify accuracy: Validate before campaigns
Multi-Threading Strategy
Reach multiple stakeholders simultaneously:
- Economic buyer: Focus on business outcomes
- Technical buyer: Address implementation concerns
- User buyer: Highlight ease of use
- Champion: Provide internal selling tools
ABM Channels
- Personalized email sequences
- LinkedIn advertising (matched audiences)
- Direct mail to key executives
- Custom landing pages per account
- Personalized content offers
Power Your ABM
ABM requires complete account coverage. Buy our 175M Contact Database and access multiple contacts at every target account.
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Website Identification FAQs
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What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
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