Short answer: Clearbit is now part of HubSpot, so Clearbit vs Leadfeeder is no longer a choice between two tools you sign up for the same way. If your CRM is HubSpot, Clearbit's data comes through HubSpot. If it isn't, Leadfeeder is the one you can still buy on its own: a free plan, then paid plans from €79 a month billed annually. Both identify the company behind a visit, not the person.
Last updated 10 November 2026. The Clearbit details were read off clearbit.com and the Leadfeeder prices off leadfeeder.com/pricing on that date.
What changed: Clearbit joined HubSpot
Clearbit's own site is now branded "Clearbit by HubSpot" and says "Clearbit has joined HubSpot!" It no longer shows a price. What it still describes is the same three jobs it was known for:
- Visitor intelligence: turning "anonymous website traffic into real buying intent signals" with IP intelligence, which tells you the company behind a visit.
- Enrichment: filling in company and person details on the leads, contacts and accounts you already hold.
- Form shortening: dropping form fields Clearbit can fill in from an email address.
Older comparison posts, including earlier versions of this one, treat Clearbit as a standalone tool with its own sign-up. If you don't use HubSpot, ask HubSpot which Clearbit features you can get and what they cost before you plan around them.
Related: Happierleads vs Cognism for Website Visitor Tracking (2026)
Leadfeeder today
Leadfeeder belongs to Dealfront Group, and in March 2026 the Dealfront and Leadfeeder brands were unified under the Leadfeeder name. It "reveals the B2B companies visiting your site". Identifying companies doesn't use credits. Verified emails and phone numbers of people who work at those companies come on Activate and above, paid with credits.
- Lite, €0. Free forever: the last 100 identified companies a month and a 7-day visitor history.
- Discover, from €79/mo billed annually (€113 billed monthly).
- Activate, from €369/mo billed annually (€527 monthly). Adds contact data, paid with credits.
- Scale, €599/mo, annual billing only.
Clearbit vs Leadfeeder at a glance
- Who sells it: Clearbit is sold by HubSpot. Leadfeeder is sold by Leadfeeder (Dealfront Group).
- What a visit tells you: both match the visit to a company.
- People data: Clearbit enriches records you already have, such as a form fill. Leadfeeder shows contacts at the visiting company on Activate, for credits.
- Price: clearbit.com lists none. Leadfeeder has a free plan and paid plans from €79 a month.
- Best fit: Clearbit for teams that run on HubSpot. Leadfeeder for teams that want a standalone tool and a free start.
Related: Unlocking Growth: Visitor Identification and Tracking for B2B Success
Which one should you pick?
- Pick Clearbit if HubSpot is your CRM and you mostly want cleaner, richer records and shorter forms.
- Pick Leadfeeder if you want a visitor-tracking tool on its own, want to start free, or don't use HubSpot.
- Pick neither if what you want is the name of the person who visited. Both stop at the company, so your team still has to guess who to email.
What if you need the person, not the company?
Personal-level identification works the other way round. Happierleads, a UK-based company, identifies the exact person on your site (name, work email, phone, LinkedIn) plus their company.
- Coverage: the exact person in 174 countries including the US and UK; in the EU/EEA, the company plus a suggested contact. Details per region are on the coverage page.
- Price: from $99 a month for 300 identified visitors, falling to $0.14 a lead at 5,000 a month. No per-seat fees, bot traffic is never billed, and annual billing takes 30% off. See pricing.
- Risk: a 7-day free trial with no card, including 100 identified visitors. If you don't identify at least 10 named B2B visitors in your first 30 days, the first month is refunded.
Comparing it head to head? There's Happierleads vs Clearbit, Happierleads vs Leadfeeder, and a wider list of Leadfeeder alternatives. Weighing Leadfeeder against other tools? Read Leadfeeder vs Leadinfo and Leadfeeder vs ZoomInfo.
FAQ
Is Clearbit still available?
Yes, as part of HubSpot. Clearbit's site now reads "Clearbit by HubSpot" and lists no standalone price, so check with HubSpot what you can buy if you aren't a HubSpot customer.
Do Clearbit or Leadfeeder identify individual visitors?
No. Both identify the company behind a visit from its IP address. Clearbit adds person details to records you already have; Leadfeeder shows people who work at the visiting company on its Activate plan. Neither tells you which person was on the page.
Is Leadfeeder free?
Leadfeeder Lite is free forever, limited to the last 100 identified companies a month and 7 days of history. Paid plans start at €79 a month billed annually.
What happened to Dealfront?
Dealfront owns Leadfeeder. In March 2026 the two brands were unified, and the product and its pricing page live at leadfeeder.com.
Want to see who's on your site this week, by name? Start a 7-day free trial of Happierleads. No card needed.
