B2B Sales Email Templates That Actually Get Replies in 2026

Cold email success comes down to two things: quality data and compelling messaging. This guide provides proven email templates that work when combined with accurate B2B contact data.

Why Most Cold Emails Fail

• Too generic - no personalization
• Too long - busy executives skim
• No clear value proposition
• Weak or missing call-to-action

Template 1: The Problem-Solution

Subject: Quick question about [specific challenge]

Hi [First Name], I noticed [Company] is [observation about their business]. Many [job title]s I work with struggle with [specific problem]. We helped [similar company] achieve [specific result] by [brief solution]. Worth a 15-minute chat to see if we can help [Company]? [Your name]

Template 2: The Mutual Connection

Subject: [Mutual connection] suggested I reach out

Hi [First Name], [Mutual connection/company] mentioned you might be looking for [solution]. We specialize in helping [industry] companies [achieve outcome]. I'd love to share how we helped [similar company] - would you have 10 minutes this week? [Your name]

Template 3: The Value-First

Subject: [Resource] for [Company]

Hi [First Name], I put together [resource type] specifically for [industry] companies like [Company]. It covers [key topics]. Happy to send it over - no strings attached. Just reply 'yes' and I'll share the link. [Your name]

Personalization at Scale

With the right data, you can personalize these templates using merge fields:

• {{first_name}} - Personal touch
• {{company}} - Shows you did research
• {{industry}} - Relevance indicator
• {{job_title}} - Role-specific messaging

Get the Data You Need

These templates work best with accurate, complete contact data. Buy our 175M Contact Database with all the fields you need for personalization.