Using B2B Data for LinkedIn Advertising: Matched Audiences Guide
See the exact people visiting your website and Follow up with them.
LinkedIn advertising with matched audiences dramatically improves targeting precision and ROI. Here's how to leverage your B2B data for better LinkedIn ad campaigns.
What are Matched Audiences?
LinkedIn's Matched Audiences lets you upload lists to target specific people or companies:
- Contact targeting: Upload emails to reach specific people
- Company targeting: Upload company names/domains
- Website retargeting: Reach site visitors
Why Matched Audiences Work
- 60-70% match rates with good data
- Reach exact prospects you want
- Combine with LinkedIn targeting for precision
- Lower cost per lead than broad targeting
How to Use B2B Data for LinkedIn
Contact List Upload
- Export target segment from your database
- Format with email as primary identifier
- Add first name, last name for better matching
- Upload to LinkedIn Campaign Manager
- Wait 24-48 hours for matching
Company List Upload
- Export unique company list
- Include company website domains
- Upload as company audience
- Layer with title targeting for precision
Campaign Strategies
- ABM campaigns: Target specific accounts
- Warm audiences: Reach email non-responders
- Lookalikes: Expand from best customers
- Event promotion: Target relevant prospects
Build Your Audiences
Buy our 175M Contact Database and create powerful LinkedIn matched audiences for precision targeting.
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What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
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Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
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Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
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