B2B Data for Account-Based Marketing (ABM): Complete Guide
See the exact people visiting your website and Follow up with them.
Account-Based Marketing (ABM) requires high-quality contact data for your target accounts. This guide explains how to source and use B2B data for successful ABM campaigns in 2026.
Why ABM Needs Great Data
ABM focuses resources on high-value accounts. Poor data undermines the entire strategy:
- Wrong contacts waste personalization efforts
- Missing stakeholders leave gaps in outreach
- Outdated info damages credibility
- Incomplete data limits multi-threading
Data Requirements for ABM
Account-Level Data
- Company name and website
- Industry and sub-industry
- Employee count and revenue
- Headquarters and office locations
- Technology stack (optional)
Contact-Level Data
- Full name and job title
- Department and seniority level
- Business email (verified)
- Phone number (direct dial preferred)
- LinkedIn profile URL
Building Your ABM Contact List
- Define target accounts: Start with 50-500 priority accounts
- Map buying committee: 5-15 stakeholders per account
- Identify titles: Decision makers, influencers, champions
- Source contacts: Use a comprehensive database like HappierLeads
- Verify data: Confirm email accuracy before campaigns
ABM Data Strategy with HappierLeads
HappierLeads' 175M contact database is ideal for ABM:
- Full organization coverage: Multiple contacts per company
- All seniority levels: C-suite to individual contributors
- Department filtering: Sales, Marketing, IT, Finance, etc.
- Bulk export: Pull all contacts for target accounts at once
ABM Campaign Types Using Contact Data
- Multi-threaded email: Reach multiple stakeholders simultaneously
- LinkedIn advertising: Upload matched audiences
- Direct mail: Physical sends to key decision-makers
- Personalized content: Account-specific landing pages
- SDR outbound: Coordinated calling campaigns
Power Your ABM
Ready to build your ABM contact database? Buy our 175M Contact Database with one-time payment. Get complete coverage of your target accounts.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
