See the exact people visiting your website and Follow up with them.
Buying B2B data can transform your sales results - or waste your budget. Learn from common mistakes so you can make smart data investments.
Mistake 1: Ignoring Data Age
The Problem: Buying data that hasn't been updated in months or years.
The Fix: Ask when data was last updated. Look for monthly refresh schedules.
Mistake 2: Not Testing First
The Problem: Committing to large purchases without validating quality.
The Fix: Request samples. Run small campaigns before scaling.
Mistake 3: Overlooking Total Cost
The Problem: Comparing monthly prices without calculating annual spend.
The Fix: Calculate 2-3 year total cost including seats, credits, and renewals.
Mistake 4: Assuming Bigger is Better
The Problem: Choosing vendors just because they claim the largest database.
The Fix: Focus on relevant contacts for your ICP, not total size.
Mistake 5: Ignoring Export Limits
The Problem: Finding out you can't actually download or use the data freely.
The Fix: Confirm full CSV export rights before purchasing.
Mistake 6: No Verification Strategy
The Problem: Sending to unverified emails and damaging sender reputation.
The Fix: Budget for verification services. Verify before every campaign.
Mistake 7: Skipping Compliance Review
The Problem: Using data in ways that violate regulations.
The Fix: Understand GDPR/CCPA implications. Implement proper opt-out handling.
Buy Smart
Avoid these mistakes with HappierLeads' 175M Contact Database - transparent pricing, full export rights, monthly updates.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
