B2B Contact Data for Startups: Budget-Friendly Guide 2026
See the exact people visiting your website and Follow up with them.
Startups face a unique challenge: they need quality B2B data to grow but often can't afford enterprise-level subscriptions. This guide shows how startups can access professional-grade contact data without breaking the bank.
The Startup Data Dilemma
Most B2B data providers price their services for established enterprises:
- ZoomInfo: $15K-$50K/year minimum
- Cognism: $10K-$30K/year
- Lusha: $3K-$10K/year
- Apollo: $1K-$5K/year (limited credits)
These recurring costs can consume a significant portion of startup runway.
What Startups Actually Need
- Volume: Enough contacts to test multiple ICPs
- Flexibility: No long-term contracts
- Affordability: Predictable, one-time costs
- Quality: Verified emails that actually deliver
The One-Time Purchase Alternative
HappierLeads offers a startup-friendly alternative:
- $999: 1 industry (perfect for focused startups)
- $1,999: 5 industries (for broader testing)
- $2,999: 10 industries (scaling startups)
- $3,999: All US industries (125M contacts)
- $4,999: Global coverage (175M contacts)
One payment, no recurring fees, no credit limits.
Startup Use Cases
- ICP validation: Test multiple segments quickly
- Outbound sales: Build your first sales pipeline
- Market research: Understand your TAM
- Investor pitches: Demonstrate market size with data
- Hiring: Find talent at target companies
ROI for Startups
If your startup closes just 1-2 deals from the database, you've likely covered the entire investment. Consider:
- Average B2B SaaS deal: $5K-$50K ACV
- Database investment: $999-$4,999 one-time
- Break-even: 1 small deal or fraction of larger deal
Get Started
Ready to fuel your startup's growth? Buy our 175M Contact Database starting at just $999. One payment, lifetime access, no strings attached.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
