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Lead Generation

Explained: Cold, Warm, and Hot leads

We all know the importance of leads for business. A lead today could be a paying customer tomorrow… And more paying customers means more revenue for your business. We often hear of marketers talking...
marketing strategies
Marketing

How To Increase Sales with App Demo Videos

You’ve done your work— made an app, tested it thoroughly, and already got feedback from reviewers—  now, it’s time to launch it. At this stage, you should already have an innovative strategy to promote...
lead generation
Lead Generation

3 Proven Lead Generation Tactics for B2B Businesses

Lead generation is the process of collecting contact information from potential customers. With this information, you can follow up with potential customers over different channels with the goal of turning...
sales
Sales

9 Simple Tips to improve your B2B Sales strategy

Sales is the lifeblood that keeps businesses going. If your goal is to increase sales and grow your business, then you need to figure out which sales strategy will be effective for your target audience....
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Sales

Segmentation for B2B Businesses (Firmographics)

What is segmentation? Segmentation is the process of classifying potential customers into groups based on their common characteristics. A good segmentation allows companies to focus on the customers who...
b2b sales
Sales

The 8 Steps of the B2B Sales Process

B2B Sales, or business-to-business sales, describes the process of selling goods and services to another business. Compared to selling to consumers (B2C sales), business purchases are often driven by financial...
b2b marketing strategies
Marketing

7 Marketing Strategies for B2B Businesses in 2021

Are you a B2B business looking to attract more customers? In today’s digital world, it is easier and more cost effective than ever to put your brand in front of thousands of people.  Here are 7 ways you...
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Business Intelligence

Identify your website visitors in real time with HappierLeads

For any B2B business, an effective website is critical. Customers who visit your website are likely to check out your products, learn more about your company, and hopefully buy from you as well. Unlike...
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