9 Simple Tips to improve your B2B Sales strategy

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Sales is the lifeblood that keeps businesses going. If your goal is to increase sales and grow your business, then you need to figure out which sales strategy will be effective for your target audience. Compared to selling to consumers, B2B Sales is more complex. Sales cycles can be quite long and competition is only […]

Segmentation for B2B Businesses (Firmographics)

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What is segmentation? Segmentation is the process of classifying potential customers into groups based on their common characteristics. A good segmentation allows companies to focus on the customers who matter most. Once you segment the market, you have a better understanding of who your customers are, what they care about, and how to reach them. […]