The digital marketing industry is growing by leaps and bounds because of the benefits Digital Marketing Tools bring to the table. According to statistics, the size of the global digital marketing industry is expected to reach $946.9 billion by 2027.
Source:https://www.researchandmarkets.com/reports/347974/digital_advertising_and_marketing_global_market
Although the role of a digital marketer can be challenging as it’s full of responsibilities, you can make it exciting and fun using the right set of tools. Not only will it allow you to streamline your workflows, but it’ll also help you increase your sales and revenue.
In this article, we’ll discuss some of the best tools available in the market that every digital marketer should use. Read the features and capabilities of each tool carefully and choose the ones that suit your specific needs the best.
What is a Digital Marketing Tool?
A digital marketing tool is a software application or platform that helps you perform various tasks related to promoting products or services online. It’s specially designed to automate or simplify tasks such as social media management, email marketing, search engine optimization, data analytics, and more.
Using digital marketing tools can help you save time, increase efficiency, and improve the overall effectiveness of your marketing campaigns.
Example
Suppose you’re a social media marketer responsible for managing multiple social media accounts. With the help of a digital marketing tool, you can schedule posts in advance and share them at optimal times for maximum engagement.
The tool can also help you track the performance of your posts, analyze audience demographics and interests, and provide insights to improve your social media strategy. This not only saves time but also enables you to create more effective and targeted content that resonates with your audience.
Best Digital Marketing Tools to Use
If you want to take your digital marketing game to the next level, you can consider using the tools listed below. They’ll allow you to create a holistic strategy, covering all aspects of your marketing responsibilities to generate better results.
1. Google Analytics
Recent data suggests that more than 55% of all websites utilize Google Analytics, in one way or the other. It’s a web analytics service that allows you to track and analyze your website traffic and user behavior. It provides detailed insights into the number of visitors, their demographics, where they come from, what they do on the website, and how long they stay.
With Digital Marketing Tools like Google Analytics, you can measure the effectiveness of your digital marketing campaigns, understand the behavior of your target audience, and optimize your website for better performance.
Some key features of this tool include:
- Audience Insights: This allows you to see who your potential clients are, where they come from, what devices they use, and what interests them.
- Acquisition Reports: Tracks the sources of your website traffic, such as organic search, paid search, social media, and referrals.
- Behavior Reports: This helps you understand how users interact with your website, which pages they visit, how long they stay, and what actions they take.
- Conversion Reports: Monitors the performance of your goals and sees how many visitors converted into customers or completed a desired action on your website.
By analyzing this data, you can gain valuable insights into your target audience and make data-driven decisions to improve your digital marketing strategy.
2. BuzzSumo
BuzzSumo is a marketing search engine that helps you discover popular products, top competitors, and trending content across various social media platforms.
It’s a great tool for small businesses and startups that are struggling to find their niche and understand their market. With this tool, you can search for common customer questions and new keywords that can be useful for your brand.
The platform also offers an overview of current marketing trends, which can help you build stronger marketing strategies and stay ahead of your competitors.
3. SEMrush
SEMrush is an all-in-one digital marketing tool that helps marketers to optimize their online presence. It offers a range of features that allow you to perform keyword research, track your search engine rankings, analyze your competitors, and more.
Some key features of SEMrush are:
- Keyword Research: You can use SEMrush to find the best keywords for your website and identify the most popular search terms in your industry.
- Competitor Analysis: It helps you analyze your competitors’ online presence, including their search engine rankings, organic and paid traffic, backlinks, and more. This can help you identify new opportunities for growth and stay ahead of the competition.
- Site Audit: It allows you to run a comprehensive audit of your website to identify technical SEO issues, optimize your content, and improve your website’s user experience.
- Backlink Analysis: You can analyze your backlinks and those of your competitors to identify high-quality link-building opportunities and improve your digital presence.
If your targeted audience resides beyond the borders, it’s important to use a reliable VPN service to research competition. That’s because search results can vary depending on your location, and using a VPN can help you get a more accurate picture of your competitors’ online presence.
4. Happierleads
Happierleads is an award-winning online platform that provides you with detailed information about your website visitors. With this tool, you can see who visited your site, what pages they viewed, and how long they spent on your site. You can also see their contact details and the company they work for, which can help you identify potential leads.
Some key features of Happierleads are:
Identify Anonymous Website Visitors
The tools allow you to track and identify anonymous website visitors, even if they are working from home or using personal devices. This information can help you turn visitors into leads and convert them into paying customers.
Segment Your Traffic
With Happierleads you can create custom filters based on user behavior and demographics to segment your leads and target them with personalized marketing campaigns.
Keep in mind that creating segmented campaigns is one of the most critical aspects of digital marketing. Not only does it allow you to improve the efficiency of your efforts, but it can also increase your revenue by 760%.
Score Your Leads
One of the best features of this marketing tool is that it automatically scores your leads based on their web activity and engagement. This helps you prioritize your outreach efforts and focus on the leads that are most likely to convert.
Integration with Other Tools
Happierleads offers Zapier integration, which can help you connect this tool to a wide array of platforms that you use for digital marketing purposes. It’s one of the best ways to automate and streamline your daily workflows.
Happierleads is trusted by more than 3,000+ fastest-growing companies, and you can use it to get the insider knowledge you need to close more deals and grow your business.
5. MailChimp
It’s impossible to overstate the importance of email marketing in the realm of promoting your services and/or products digitally. According to statistics, email marketing has an ROI (Return on Investment) potential of 4,400%, and 58% of online users check their email inboxes before checking their social media.
Source: https://optinmonster.com/email-marketing-statistics/
One of the best digital marketing tools that can help you take your email marketing to another level is MailChimp. It’s a powerful marketing platform that allows you to create and send effective email campaigns, automate your marketing activities, and gain valuable insights to improve your strategies.
Here are some of MailChimp’s key features
- Design Tools: MailChimp provides a range of design tools that make it easy for you to create engaging content for your email campaigns. With customizable templates, you can add your brand’s logos to your campaigns, along with images, videos, and other multimedia content.
- AI-Powered Assistant: The AI-powered design assistant of the tool uses machine learning to generate custom designs tailored to your brand and content. This saves time and ensures that campaigns are consistent with your brand’s visual identity.
- Personalization and Automation: MailChimp offers marketing automation tools that allow you to create personalized campaigns based on customer behavior, interests, and preferences. It helps you send targeted messages at the right time, increasing the probability of conversions.
- Analytics and Insights: It also offers robust analytics tools that allow you to track the performance of your campaigns, including open rates, click-through rates, and conversion rates. You can also gain valuable insights into your audience’s behavior, preferences, and interests to refine your campaigns over time.
- Integrations: MailChimp integrates with a range of other platforms and applications, including Shopify, Salesforce, and Eventbrite. This enables you to leverage your existing data and workflows to create more effective campaigns.
6. HubSpot
HubSpot is basically an all-around CRM (Customer Relationship Management) platform that offers highly effective marketing and sales tools. It focuses on lead generation and helps you attract potential visitors and leads through inbound marketing, guide them through the buyer’s journey, and convert them into customers.
The main features of HubSpot include:
- A comprehensive suite of CRM tools including landing pages, email marketing, ads, pop-ups, forms, live chat reports, and more.
- Data obtained from the internet to add more information about incoming leads and track them when they return to your site.
- Analytics to track the number of visits before customers buy and identify other trends in site navigation for optimization.
- The platform is designed to help businesses grow and succeed by providing all the necessary tools for digital marketing in one place.
7. SocialBee
If you don’t already know, 55% of people use social media to research a product/service, and 78% of digital marketers using this medium perform better than their competition.
Source: https://www.slideshare.net/ChuckMalcomson/15-inbound-sales-statistics
SocialBee is an excellent tool that you can use to manage your marketing efforts on social media. Using this platform, you can easily manage and organize your social media posts across multiple platforms, including TikTok, Instagram, Twitter, Facebook, Pinterest, LinkedIn, and Google My Business.
The following are some distinct features that SocialBee brings to the table.
- Setting up a posting schedule in a content calendar for efficient planning
- Content curation through RSS feeds
- Content categories to structure posts and make it easy to share them
- Customizing posts for each social media platform to maximize engagement and earn more leads
- Canva (discussed below) integration inside SocialBee’s post editor to create visually appealing posts
- Recycling of evergreen posts or expiring time-sensitive content
- Reports and analytics to analyze account performance and identify areas for improvement
8. Clearscope
If you want to boost your content and make it more effective in generating leads using high-value keywords, you can consider using Clearscope. It’s an AI-powered content optimization tool that helps you create SEO-friendly content.
You can use it to analyze your content and get recommendations on how to improve it for better search engine visibility. It scans the top-ranking pages for a specific keyword and provides a list of terms that should be included in your content to improve your chances of ranking higher.
Additionally, it also provides a readability score, ensuring your content is easy to understand for your audience.
9. Sprout Social
According to recent statistics, 93% of customers read online reviews before making their buying decisions. That’s where Sprout Social comes into place. It’s an online review and social media response monitoring tool that supports TripAdvisor, Glassdoor, Yelp, GMB, and Meta for online review management.
With its reporting and analytics capabilities, you can find valuable insights into social media performance and customer sentiment. It can help you make informed decisions to improve your online presence and customer experience.
10. Unbounce
Unbounce is a user-friendly tool for creating and optimizing landing pages. It features an intuitive editor with pre-built templates that you can customize without any design skills. The tool offers built-in A/B testing features to help you determine the most effective page elements for higher conversions.
Plus, Unbounce also offers advanced analytics that you can use to analyze visitor behavior and optimize your pages accordingly to improve the average time visitors spend on your website. It can also help you make sure that all your landing pages offer a superior user experience, which can increase your conversion rate by 400%.
You can also use this tool to improve your website design. Keep in mind that the design of your website can improve your relationship with the customers. That’s because statistics show that 75% of customers judge the credibility of a website by its design.
11. Google Ads
Recent Statistics show that 65% of online buyers click on Ads before making a purchase. Therefore, it’s important for digital marketers to use some sort of online ad platform to increase their sales.
That’s where Google Ads comes in. It’s an online advertising platform that can work for businesses of any size. It offers multiple targeting options, allowing you to target your ads at customers based on profession, location, gender, age, interests, and more.
The tool also makes it easy to measure your ROI (Return on investment), and new artificial intelligence features make the platform faster and easier to use.
12. Whatagraph
Whatagraph is an online monitoring and reporting platform designed for digital marketers. It makes for a comprehensive solution for reviewing, monitoring, and reporting on the performance of digital marketing campaigns using data from multiple sources. The following are some features that Whatagraph offers.
- Monitoring and reporting on over 40 different channels
- Effortless report creation, thanks to the easy-to-use smart builder and built-in templates
- Ready-made and customizable widgets to create reports
13. Canva
Canva is a free online platform that offers tools to create high-quality designs for various purposes. From social media posts, presentations, and letters, to posters and videos, the platform has more than 100 design types and 250,000+ templates that you can use and customize.
It’s an easy-to-use tool that allows non-designers to create professional-looking designs for personal and/or business use.
Here’s a list of features that Canva offers
- 250,000+ templates and 100+ design types
- Free photos and graphics
- Access to tutorials and resources
- White label tool
- Video trimmer
- Curved text generator
- Online video recorder
- Image enhancer
14. Viewbix
If you’re a digital marketer, you’d already know that videos are more engaging than text and photos. Recent statistics show that 92% of marketers say that video marketing improves their ROI. That’s why 91% of businesses now utilize the power of videos to promote their products/services online.
Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
It’s also estimated that 83% of global internet traffic will be video by this year (2023).
Source: https://www.mediavalet.com/blog/digital-marketing-statistics/
Therefore, you must include videos in your digital marketing campaigns. If you’re already doing that, then you might want to use Digital Marketing Tools like Viewbix. It’s an interactive platform that you can use to improve your video marketing strategies.
It provides you with valuable insights about your marketing content, such as the best-performing sections of your videos. Such data can help you make data-driven decisions to improve the performance of your video marketing campaigns. You can also use Viewbix to create interactive app demo videos to increase sales.
15. Trello
Trello is a project management tool designed to help teams collaborate effectively on projects. It provides a digital space where you and your team members can share and organize ideas, tasks, and projects, improving communication and productivity.
It allows you to create boards, lists, and cards to organize everything related to your marketing strategy, assign tasks, and track progress.
Trello also features drag-and-drop functionality, making it easy to move cards and lists around as projects evolve. The platform’s simple and intuitive interface makes it a go-to tool for managing projects and staying on top of team tasks.
Here’s a list of the main features of Trello.
- Boards, lists, and cards for organizing tasks
- Customizable labels and tags for categorizing tasks
- Due dates and reminders for keeping tasks on schedule
- Comments and attachments for collaboration and communication
- Activity feed for tracking changes and updates
- Integration with other apps and tools, including Slack, Google Drive, and Dropbox
Final Words
There are countless digital marketing tools available in the market that can help you optimize your marketing strategies, improve customer engagement, and increase conversions.
These tools vary in features, functionality, and pricing, but they all have one thing in common: they make it easier for you to reach and engage with customers online. By leveraging these Digital Marketing Tools, you can save time, increase efficiency, and ultimately grow your business.
Make sure that you perform your research, evaluate your needs, and choose the tools that work best for you to achieve your marketing goals.
If you run a B2B business and want to identify businesses in real-time that visit your website, check Happierleads out.
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