8 Tips for Getting More Leads via Social Media

    Like it or not, social media is at the heart of modern digital marketing and offers businesses a wealth of opportunities when it comes to reaching and attracting new leads.

    Staying on top of your socials to win said leads can be a daunting and time-consuming prospect. However, there are practical things you can do to make life easier, and to help you build an effective social media strategy that will provide you with a healthy flow of leads.

    Leads

    Below are some top tips to help you with your social media lead-generation efforts.

    1. Make Your Profiles Lead-Friendly

    Internet consumers are looking to acquire products/services/information that will make their lives easier. Whatever your business provides, your online information should be easy to understand and navigate – even for the biggest technophobe. 

    Your contact details, social media links, and CTAs should be both easy to see and easy to interact with. If not, a user will likely find someone else (possibly your main competitor) to approach instead. You have seconds online to grab the attention of a potential lead, so don’t waste them.

    2. Make Your Social Media Content Compelling

    If your content isn’t relevant to your target audience, you won’t convert them. Knowing the wants and needs of your target audience (as well as what they don’t want or need) is the key to reaching them on a level that goes beyond just ‘liking’ your post.

    You need spot-on social media posts crafted for your target audience. It’s that simple.

    Success often lies within the creativity of your call to action. Avoid the lazy, passive ‘click here for more info, and go for something a little more enigmatic, such as:

    • ‘Take a peek’
    •  ‘Hungry for more?’
    • ‘Fancy a chat?’
    • ‘Tell us what you think
    • ‘Sign me up!’

    3. Make It Look Professional

    While your business may have a casual/non-corporate tone, there’s no excuse for sloppiness.

    We’ve all been on a website or eCommerce page that’s been peppered with spelling mistakes, questionable grammar, and low-resolution photographs. It’s not appealing – it looks lazy, and unprofessional. The simple fact is that customers will not want to do business with (or open their wallets for) a company whose professionalism is questionable.

    4. Post Consistently

    Simply put, consistent posting is key to success on any social media channel. Regularity and consistency are vital. Posting daily on weekdays (or tri-weekly) allows you to reach your audience and potential customers online regularly, meaning that they’ll come to expect and look forward to your content.

    Whether you set time aside each day to post yourself, hire an intern, or an agency, regular posts are the foundations for boosting your presence on social media.

    5. Reflecting Your Brand Identity In Your Posts

    Following on from this, it’s important that what you post reflects your brand identity and the message you want to send out to your customers. 

    Not sure where to start? Take a second to think about how you’d like your customers to talk about you. How do you solve their pain points? What do you offer? What’s your USP? This is the message you want to be reinforcing in your posts.

    6. Make Sure You’re Posting In The Right Place!

    An important part of any company’s social media and lead generation strategy is to identify where they should be focusing their marketing efforts. This is especially true in social media marketing – no two platforms are alike!

    You need to check out where your online target market ‘hangs out’ and prioritize those networks. This will not only depend on your ideal customer but on whether you run a business-to-business (B2B) or Business-to-customer (B2C) company.

    7. Dangle A Carrot From Time To Time

    Everyone loves something for free, and social media competitions, sweepstakes, and discount codes are proven methods of lead generation and brand recognition. The resulting liking and sharing of posts when you run a promotion like this can do wonders for your social media presence and follower count.

    The good news is that there’s no shortage of ideas out there on an approach to choose to breathe some life into your lead generation strategy.

    8. The Power Of The Testimonial

    A positive online narrative is imperative for lead generation. Why? Because customer testimonials are proof that your business is reliable.

    While you can’t always fully control the narrative of your online presence, using REAL customer testimonials is a great way to show your potential leads that you quite literally mean business. It’s estimated that 86% of social media users will want more information on your business based on positive testimonials.


    The key to successful social media lead generation lies in your social media strategy.  Having a solid social media plan will not only help with generating leads but can bring together your other marketing efforts and make your business and brand even more prominent online.

    Many businesses are missing out on the lowest cost form of marketing and lead generation due to lack of time and resources – but the bottom line is that social media is an invaluable tool that can (and should!) be utilized by all B2B and B2C businesses. 

    About us

    100 Pound Social offers done-for-you social media and blog articles, as well as effective B2B Lead Generation. Plans start from only £100 a month and are backed up by our 20-day money-back guarantee. We’ve worked successfully with a huge variety of industries, including SaaS, Finance, Marketing, Recruitment, and more. 

    Join a free, interactive demo to learn how we can build your company’s social media marketing.

    Facebook: @100poundsocial

    Twitter: @100poundsocial

    LinkedIn: 100 Pound Social

    Lucy Barton is a Growth Manager at 100 Pound Social, with a background in Social Media Management and Marketing Agency Account Management.

    Connect with Lucy on LinkedIn

    Maecy Gonzaga

    Maecy Gonzaga

    Maecy is a Marketing expert at Happierleads, she specializes in implementing Inbound Marketing strategies to help businesses achieve their goals.

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